We’ve been hearing for the past few years that mobile search will overcome desktop search – and it appears to be confirmed that the scales have tipped. In fact predictions are for mobile searches to overtake desktop searches in 2015 by over 2 million searches.
Google has been evaluating mobile friendly websites for months and you may have noticed that they have begun to label mobile friendly sites in their search results. Taking it one step further, Google announced that on April 21, 2015 it will begin to implement a change in the way it ranks and delivers results for websites searches initiated on a mobile device.
Why should you care? Because Google wants to deliver not only the most relevant results, but the best user experience for the displayed results. If visitors to your website have to pinch and zoom to see your content on their small screen, it is not a good experience. So even if you don’t use a smart phone yourself, know that your visitors are!
Drop In Ranking For Websites That Are Not Mobile Friendly
Although Google has stated that desktop search ranking won’t be affected, chances are that your prospects and customers are already using their mobile phones to find businesses, products and services. Those are the visitors that will have a difficult time finding your website.
What can you do about this? Give us a call for a free, no obligation evaluation. Small sites can be converted quickly, and larger sites can be converted over time as long as we prioritize the most important pages that visitors on their mobile devices will be most interested in.