What happens when a prospect or customer using their smart phone lands on your website? Will they have a good user experience or will they bail out in seconds? …and why should you care if you don’t use a smart phone yourself!
With over 60% of searches coming from mobile devices, it’s hard to ignore the fact that if you want your website to drive traffic to your business you need to provide a good user experience.
Starting April 21, 2015 Google stated they will no longer show websites that are not mobile friendly at the top of their search results. So, even if you have been ranking well for the past few years, you will soon see a major decline in traffic from Google.
What does it mean to be mobile friendly?
No more pinching and zooming to read tiny text! The layout of a mobile friendly website is touch-friendly. Human fingers should easily be able to click on elements that display information they are interested in reading.
The width of the page fits nicely on different size devises and allows you to read across each line without having to constantly scroll sideways.
How do I get my site mobile friendly?
There are different techniques for accomplishing this. Some require redesigning the entire website while others might be a simple style sheet update or a separate graphical approach.
Bottom line – a mobile friendly website just makes sense! Don’t guess or wonder if your website is friendly, go ahead and test your site to see what Google thinks https://www.google.com/webmasters/tools/mobile-friendly/
If the results are less than optimal, give us a call at 603-296-9292 to see how we can assist.