If your business relies on Google search results for leads but you have experienced a significant drop in traffic since April 21, it may be because website loads too slow, or is not mobile-friendly. These are two major factors for Google losing it’s love for your website and dropping you like a hot potato!
Here’s what’s going on
For months now Google has been factoring in page load speed into it’s ranking algorithm because a slow loading websute is not a good user experience. Then, on April 21, 2015 Google implemented a major change to their search results algorithm to reward websites that display properly on all devices. Thousands of websites are now disappearing from mobile search results (when the search is performed on a mobile device).
The change was dubbed Mobilgeddon and it affects only search results from mobile devices, so if Google loved your site before, it will continue to receive leads from searches performed on desktop and laptop devices, but significantly fewer and fewer leads because more and more searches will be on mobile devices.
Have you been affected?
Here’s how to check your website
If you want to find out how Google views your website, simply type your URL into the Google Mobile-Friendly Test. It only takes a few seconds to run and will immediately let you know if you should be concerned. If your site passes, GREAT! If it fails, Google will give you hints on where to get started.
What you can do if Google has dropped you
There’s still a chance to get Google to love you again! Whether they dropped your ranking due to load time issues or they don’t love your site anymore because your site does not display properly on all devices, we can help!
Often we can get this fixed for you in a matter of days! We offer both quick temporary solutions to make Google happy while your main site is being reworked, and permanent website solutions which might take a week or more. Simply request more information and one of our consultants will contact you to explore how we can help your business compete in this new mobile search world.